NOTE: These reports are based on analyses by Japanese market research unit BCN Soken through extensive surveys conducted in some 284 major retail stores representing 9 retail chains throughout Japan. As BCN releases both preliminary as well as detailed reports at different stages, these reports are arranged in the chronological sequence of the periods reported, which may not necessarily coincide with the order in which they are released.

Computer Sales in Japan Jan-Nov '99: Rankings released

Dec 20, 1999

DETAILED RESULTS were posted last Friday by BCN Soken concerning computer sales in Japan for the period Jan-Nov 1999. Apple had performed very well in the Japanese market this year according to BCN, chalking up to 23.0% overall market share. The latest details below reveal just how well: save for NEC's ValueStar NX at #3, Macs virtually monopolized the top ten places for best-selling desktops. Top of the list was the 333MHz Blueberry iMac, followed in second place by the Bondi blue Rev B iMac (talk about staying power!). Despite entering the market only in mid-October, Apple's flagship iMac model, the DV Special Edition still made it into the list. The results:

Desktop Computer Sales
Position	Model	Percentage
1st	iMac Blueberry 333MHz	5.4%
2nd	iMac Rev B 233MHz	3.2%
4th	iMac Tangerine 333MHz	1.7%
5th	iMac Lime 333MHz	1.7%
6th	iMac Grape 333MHz	1.7%
7th	iMac Strawberry 333MHz	1.7%
8th	PowerMac G3 300MHz	1.4%
9th	iMac Blueberry 266MHz	1.3%
10th	iMac DV SE 400MHz	1.3%

In notebook sales, the iBook did reasonably well, too. Released into the market sometime between late September and mid-October — while the official release date in Japan was Oct 16, sales of iBooks had been recorded by BCN since late September — both the Blueberry and Tangerine models still made it into the top 10, at 4th and 9th place respectively.

Notebook Computer Sales
Position	Model	Market share
4th	iBook Blueberry 300MHz	2.0%
6th	PowerBook G3 333MHz	1.8%
9th	iBook Tangerine 300MHz	1.6%

Mac sales in Japan (Nov 29 - Dec 5)

Dec 16, 1999

Macs continued to dominate the consolidated rankings of computer sales in Japan for the period Nov 29-Dec 5 despite the recent popularity of Sotec's PC Station. Apple's market share slipped further to 24.5% during the opening week of December.

Meanwhile, preliminary results for the subsequent week of Dec 6-12 place the blueberry and tangerine iBooks at first and second place respectively in notebook sales.

Consolidated Computer Sales
Position	Model	Market share
2nd	iBook Blueberry 300MHz	3.97%
4th	iMac Blueberry 350MHz	2.76%
5th	iBook Tangerine 300MHz	2.72%
6th	iMac DV SE 400MHz	2.55%
8th	iMac DV Tangerine 400MHz	1.84%
9th	iMac DV Blueberry 400MHz	1.78%
10th	iMac DV Grape 400MHz	1.77%
12th	iMac DV Strawberry 400MHz	1.68%
13th	iMac DV Lime 400MHz	1.63%

Japan PC Sales Update

Dec 10, 1999

Translated chart courtesy of JAW

BCN reports that Apple Japan has secured 23.0% market share for the period Jan-Nov 1999 and is just 2 percentage points behind leaders NEC (24.9%).

Mac sales in Japan (Nov 29 - Dec 5)

Dec 9, 1999

Mac Sales in Japan for the period Nov 29 - Dec 5 — Adding to the woes of the recent price-fixing accusations against Apple Japan, iMacs were upstaged this week by two of Japanese computer maker Sotec's PC Station models, although the iMacs still retained most of the remaining places in the top 10 desktop rankings.

Rankings for notebook computers were unavailable.

Desktop Computer Sales
Position	Model	Market share
3rd	iMac Blueberry 350MHz	N.A.
4th	iMac DV SE 400MHz	N.A.
6th	iMac DV Tangerine 400MHz	N.A.
7th	iMac DV Blueberry 400MHz	N.A.
8th	iMac DV Grape 400MHz	N.A.
10th	iMac DV Strawberry 400MHz	N.A.

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